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Ranking high on Google
you need to create an attractive and useful page, something that people will want to come back to.
If other web site administrators like your site they might post links to it on their own pages.
All the external links your web page gets are analyzed and computed by Google through a process called PageRank,
an innovative search algorithm that processes text information from their web page database a lot faster than other search engines.
The higher you page rank,the closer you are to being in the top search results.
A good rank can send your page somewhere in the first 1-100 search results shown by the search engine in a particular field.
PageRank ranges from 0 to 10, with pages between 6-10 being considered high ranking in Google's search engine.
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Building Relevant Backlinks
The major search engines determine the importance of a website based on the number of links
pointing to it from other websites. Websites with an excessive number of incoming links are considered to be popular and important.
On the other hand, websites that have little or no incoming links are deemed unimportant by the search engines and end up getting
hopelessly lost in the millions of search results. Most webmasters do not realize the importance of link popularity. In fact,
over 90% of all websites on the Internet have less than 10 links pointing to them. This means that the remaining 10% are dominating
the major search engine results. To get your website into that 10% you need more links!
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You want to rank high on Google because you know that is the key to getting tons of targeted traffic to your website, but how? You've got tons of search engine competition in a highly competitive keyword. You may need to focus on these search engine ranking strategies below if you'd like to achieve first place Google search engine results.
Create a website with content that is valuable to your targeted visitor. If you've got great content on your site the search engines will naturally be drawn to it as long as it's unique with proper keyword placement and structure.
Some ways you could make your website valuable to visitors is by giving away an informative newsletter, ebook, coupons or just valuable information.
The keyword selection you use on your site is also very important. You should use keyword selection tools to find the most popular keywords for your topic to use on your site. The keywords to use are the ones that bring traffic. You'll find those by entering popular keywords from your niche into keyword search tools to drill down to find less popular words that you can dominate from a particular page of your website.
Once you've done your keyword research you'll have a list of keywords that receive traffic and you can place them strategically through your pages. Use these niche keywords in the right places in your content and use link references to other related pages on your site.
Youll also want to add keywords to your web page title, META tags, Headers and make sure they are not overused and dispersed throughout your page. You should try to place your primary and secondary niche keywords within the beginning of your page. You should use these keywords in the header tags and near the beginning of your first paragraph whenever possible.
Don't use the same keywords too much though. Search engines consider the use of keyword stuffing to be spam. One of the ways to avoid getting penalized is to use your keywords in appropriate places to give you the maximum results.
Search engines love valuable information and by creating pages of quality content you'll naturally attract high search rankings. Another benefit of having great content is that your site will become more popular among visitors. Many people will start recommending your site to their friends which leads to my next point.
Once you've got good content and some traffic then website owners will want to start voluntarily linking to your web pages. It's like internet word of mouth which is a very strong motivator for people to check you out. If your content is influential enough it might generate a buzz that is talked about and shared.
Great quality is worth much more than great quantity and will reward you with more links and a long lasting website that people revisit continually. Getting a high number of incoming links is one of the most beneficial things you can do to increase your search engine results. Each inbound link is determined to be the equivalent of a vote from a website for your website.
What are Text Links?
Links and Hyperlinks are used interchangeably.A text link is a text hyperlink that typically links to another online document, such as a webpage, PDF file, video, Excel spreadsheet, etc. Text links can also point to another location on the same page.
The hyperlinks are typically underlined and highlighted in blue for unvisited links and purple for visited links. Internet users travel from one document to another by clicking on the links.
Here are some examples of the underlying HTML code for a text link:
homepage
What do Text Link Have to do With Search Engines?
Search engines send out automated software programs called spiders (also known as crawlers or robots) to crawl the World Wide Web indexing retrieve webpages, documents, and other files to be used to create search indexes.
Text link are like the highways that search engine spiders travel along to find online documents. Text links help search engines better understand the topic of a link destination because spiders can index the link text (also known as Anchor Text) contained within text links. They are basically descriptive markers of what the linked document is about. In effect text links are like road signs.
How do Text Links Improve Search Engine Rankings?
In the Google Webmaster Guidelines guide, under the "Design and content guidelines" section, it suggests and I quote,
"Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link."
You can't get a clearer guideline than that.
So firstly, text links help search engine spiders find, crawl and index all the webpages in your website. After all, if search engines can't find your webpages, they won't show up in the search results.
And second, as mentioned above, text links help search engines understand the topic of a link destination. Search engines spiders doesn't recognize text contained in images. Although there are ways to help spiders understand the content of image links (as explored in the Image Links guide), text links are the preferred method.
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What is Anchor Text?
Anchor Text is also known as Link Text.Anchor text is the visible, clickable descriptive text of a hyperlink, located in between the HTML anchor and tags.
For example:
anchor text
Should I Vary the Anchor Text?
Yes, you should vary anchor text. This is because as search engine optimizers have learnt that anchor text helps improve search engine rankings they inevitably built incredible number of webpages that link to their websites using identical anchor text. Naturally, search engines soon gotten onto this trick and filter out those links because such linking patterns appear unnatural.
>br>
Natural linking patterns may include singular keyword phrases, plurals, "click here", your company name, "website", your domain URL, synonyms, and descriptive terms such as "great product", "cool gear", etc. It looks unnatural for the vast majority of your links to have identical anchor texts.
What is Link Popularity?
Link Popularity is sometimes shortened to Link Pop.Link popularity is a measure of the number of links pointing to a webpage, without any regard for the quality of the links.
What is Link Quality?
Link quality refers to the quality of a link which takes into account a number of factors, including the importance (i.e. PageRank) of the linking webpage, the relevance of the anchor text, and whether the linking webpage is of the same topic as the link destination.
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